Follow-Through on Developing Stories

In my 11 months here, perhaps one of the most valuable lessons I've learned is that of the importance to follow through on ongoing, developing stories.

Even in a small town, most events signify a series of smaller events leading up to them. For example, a community-wide Thanksgiving dinner is not just a dinner; it's supported by weeks and even months of planning, fundraising, advertising, organizing and volunteering. Each of those aspects can represent its own story -- or stories.

In my coverage area, the arrival of a new Veterans Administration community-based outpatient clinic was newsworthy enough to garner months of attention in the form of stories on the negotiating and construction processes. The day the clinic opened was only one news story among a long series of them leading up to its ribbon-cutting. Three reporters cycled through that beat between the planning stage and the clinic's completion, but we all recognized the imperative to continue covering its progress. And now I plan to follow up with more pieces outlining the impact it has on the veterans community, new employees and local area.

Another story on my beat that has required proactive and consistent follow-through has been the Tony Martin Jr. shooting, which occurred in October. Since then, I have written no fewer than 12 stories about the investigation process, public officials withholding documents pertaining to the case, attorneys' statements and plans, case filings and court hearings.

The benefit to following these stories through is not only that you as a reporter will produce more (and more interesting) copy, but that each story will be placed in a wide context, giving readers a deeper and broader perspective on their community and the persons in it.

Furthermore, this practice gives you an opportunity to develop a sweet rapport with your sources, who will begin calling you with new information before you have to ask.